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Local SEO: A Practical Playbook for Local Business Growth What is Local SEO? Local SEO is how you make sure people near you can actually find your business when they search on Google. When someone types “dentist near me” or “best café in [your city],” Local SEO is what decides whether they see you or your competitors. Think of it as your digital shopfront for nearby customers. Why Local SEO Matters for Your Business Local SEO isn’t just “good to have.” It drives real custome